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Notes on selling
in the DMs.
Short, practical pieces on customer support for Shopify and WooCommerce stores, written by the team that builds the agents.
Gorgias Pricing Explained: What It Costs Once AI Is On
The plan table is the easy part. Here is what a 3,000-conversation store pays once the Gorgias AI Agent is switched on, as of October 2026.
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Manychat Alternatives for Shopify: Answer Orders in DMs
Already on Manychat? Here is what to add or switch to when your Instagram DMs fill with order, size and stock questions.
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Best AI Chatbots for Instagram and WhatsApp in 2026
Manychat, Respond.io, WATI, Chatfuel, Gorgias and Support Fabric, compared on what a store owner actually decides.
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What is Support Fabric? Facts, channels and who it is for
A done-for-you AI support service for Shopify and WooCommerce brands, in one page of facts, including who should not buy it.
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Black Friday customer support plan for a small team
A dated, week-by-week Black Friday customer support plan for a one to three person ecommerce team, counted backwards from November 27, 2026.
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Gorgias Alternatives for Small Shopify Brands (2026)
Gorgias alternatives come in three kinds: helpdesks you configure, enterprise AI agents, done-for-you services. Pricing verified October 2026.
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AI chat conversion rate: 1 in 13 chats becomes an order.
One grooming brand we run support for turns 1 in 13 chats into an order. Here is how to work out your own AI chatbot conversion rate.
Read it“Where’s my order?” The question that eats your inbox.
It is the most common message a store gets after the sale. Here is what it costs to answer by hand, and three ways to stop answering it at all.
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