You didn't start a store to spend your evenings answering “Where's my order?”
Support Fabric builds, trains, and runs a custom AI support system for your store. Your customers get instant answers 24/7. You get your evenings back.
Support Fabric AI
Your store · Online 24/7
Where is my order? #4821
Hi Sarah! Order #4821 shipped yesterday via DHL. It's due to arrive Thursday. Track it here: [link] 📦
Can I get a refund if it doesn't fit?
Absolutely! We have a 30-day free returns policy. If it doesn't fit, just reply here and I'll start the return for you instantly. 👍
Sound familiar?
Running support yourself is quietly destroying your business
Every hour you spend copy-pasting tracking numbers is an hour you're not spending on the things that actually grow revenue.
The same 12 questions. Every. Single. Day.
"What's your return policy?" "Where's my order?" "Do you have this in blue?" You've answered these hundreds of times. You have the reply half-written before you've even finished reading the message. This is not customer service. It's a time tax on your business.
A customer is waiting. You're asleep.
Someone messages you at 11pm with a question that would take 45 seconds to answer. By the time you reply at 8am, they've bought from a competitor. You never even knew the sale existed.
You tried a chatbot. It was an embarrassment.
You installed a basic bot, set up five canned responses, and watched it confidently give wrong answers to your customers before you quietly turned it off. A bot that doesn't know your store isn't support. It's a reputation liability.
Support is eating the time you need to grow.
You open your laptop Sunday morning to work on your next campaign. Two hours later you're still in your inbox. Your next product drop is six weeks behind. The business can't grow when the founder is stuck in customer service mode.
The real cost of manual support
Manual support isn't free. It's just a cost you haven't calculated yet.
Run the numbers on what the status quo is actually costing you. Most store owners are shocked when they do.
Your time
~$70,200/yr
Most store owners spend 15–20 hours a week on support. At a conservative $75/hr opportunity cost, that's over $70K a year spent answering questions a trained AI handles in milliseconds.
Abandoned carts from slow replies
Up to 67%
67% of customers abandon a purchase when they can't get a quick pre-sale answer. If you're doing $300K/year, that's a recoverable revenue gap worth six figures.
Repeat customers lost to bad experiences
1 in 3
One slow or unhelpful support interaction is enough for 33% of customers to never return. Your retention rate has a hard ceiling as long as support stays manual.
What a decent VA actually costs
$1,500–$3,000/mo
And they're still only available certain hours, can't handle volume spikes, need ongoing training, take sick days, and you've just created an HR responsibility.
Support Fabric starts at a fraction of what you're currently spending: in money, in time, or in customers you're losing and don't know about.
What you actually get
Your customers get a faster, smarter experience. You stop being the bottleneck.
Support Fabric isn't a chatbot you configure and babysit. We connect to your store, learn your products, policies, and tone, then build and run the whole thing. When something genuinely needs you, we flag it. Everything else is handled instantly, in your brand voice, around the clock.
< 30s
Average response time
98%
Tickets resolved without you
48h
Time to go live
4.9★
Customer satisfaction avg.
Key differentiators: what no one else does
Cart ready. One tap to checkout, without leaving WhatsApp or Instagram
A customer browses via Instagram DM, picks a product, and checks out without ever opening a browser tab. Your AI builds their cart, applies any discount, and takes them straight to payment. If they'd rather do it themselves, that works too.
2× higher conversion
vs unanswered pre-sale messages
Voice notes. Photos. Screenshots. Your AI handles all of it.
Customer sends a voice note saying their order arrived damaged? Your AI listens, understands, and starts a return. No transcription needed. Sends a photo of the wrong item? It analyses the image and offers a resolution. Works across WhatsApp, Instagram, and Messenger.
4 channels
voice + image across all of them
No conversation limits. No caps. No bill shock at the end of the month.
Most platforms charge per ticket or per AI resolution, which means Black Friday is also your most expensive support month. Support Fabric uses pay-as-you-go tokens. You only pay for what you use. No caps, no overages, no nasty surprises.
$0
overage charges. Ever.
Real answers in under 30 seconds, not a ticket number
Your AI knows your products, policies, stock, and tone. It doesn't buy time with "great question, let me look into that." It answers correctly, immediately, every time.
"Where's my order?" disappears from your inbox entirely
Support Fabric plugs directly into your Shopify or WooCommerce store. Customers ask, they get a live status update with tracking. You never touch it.
Customers who were "just browsing" become buyers
When someone asks "which one is right for me?", your AI asks the right follow-up questions and recommends the right product. Conversion from chat conversations averages 23% higher.
Returns and complaints resolved without escalating to you
Your return policy is built into the AI. It follows your rules, processes requests, and only flags the edge cases that genuinely need a human. Everything else is handled.
Your business is open at 3am in Tokyo and 11pm in Toronto
73% of online shopping happens outside standard business hours. Your AI handles every message, every timezone, every channel. Without costing you sleep.
Upsells and cross-sells happen automatically, while you sleep
When a customer buys X, your AI knows to mention Y. Custom workflows mean the right offer is made at the right moment, in the right conversation.
One dashboard. Four channels. Zero chaos.
WhatsApp, Instagram DMs, Facebook Messenger, and your website chat, all managed from a single place. No jumping between apps, no missed conversations.
How the options actually compare
You've probably considered all four. Here's the honest truth.
Doing it yourself
Hiring a VA
Generic chatbot
Tidio, etc.
Support Fabric
Done-for-you
Partial · Yellow = limited availability or requires setup on your end.
Ready to take support off your plate for good?
Book a Free Demo CallHonest comparison
How we compare to Gorgias and Zendesk
Both are solid products built for support teams with dedicated budgets. If you're a solo founder who wants this handled without a support team, a monthly guessing game on overages, or weeks of setup, that's where we're different.
On Gorgias specifically: Their billing docs confirm that an AI-resolved ticket is billed twice: once as a standard helpdesk ticket and again as an AI resolution fee ($0.90). During peak months like Black Friday, this double-billing on high volume can add hundreds of dollars in unbudgeted overages.
Gorgias
Recommended plan: $300/mo
Zendesk
Suite Team: $55/agent/mo
Support Fabric
Done-for-you · No caps
Gorgias figures sourced from gorgias.com/pricing and docs.gorgias.com billing documentation (2026). Zendesk figures from zendesk.com/pricing (2026).
Ready to stop worrying about per-ticket billing and just get support handled?
Book a Free Demo CallPlug in instantly
One system. Every platform your customers already use.
We connect your store to every channel. No code, no dev work, no weeks of setup. You just show up to the onboarding call.
Your store
Shopify
Full order & product sync
WooCommerce
WordPress native support
Support Fabric
handles everything
Customer channels
Chat + in-app checkout
Instagram DMs
Browse, ask, buy. Never leave the app.
Messenger
Full AI support in Facebook DMs
Website Chat
Embedded widget, fully branded
More channels coming soon: Telegram, TikTok Shop, and email.
See it in action
Text. Voice. Photos. Checkout. All handled.
Your AI doesn't just answer typed questions. It listens to voice notes, analyses images, and completes sales, all inside the apps your customers already use.
Hey, where is my order? I ordered 3 days ago and haven't heard anything.
Hi Aisha! Your order #8841 shipped this morning via DHL. Here's your tracking link: [link]. It's due to arrive Thursday. Sorry for the wait, there was a brief delay at the warehouse. Anything else I can help with?
🎤 Voice note: "Hi yeah so I just got my order and one of the jars is cracked, like the lid is completely broken. I don't really want a replacement I just want a refund for that item..."
So sorry about that! I've listened to your message and I've already started a refund for the damaged jar. You'll see it back on your card within 3–5 business days. No need to return the item. Is there anything else I can sort out for you?
📸 [Customer sends a photo of a red jacket]: That's not what I ordered. I ordered the navy blue one.
I can see from your photo that you received the red version. That's our mistake, sorry! I've raised a replacement order for the navy blue jacket and emailed you a prepaid return label for the red one. The correct item should reach you within 2–3 days.
Do you have the linen set in white? If so I want to order it right now
Yes! The White Linen Set (Queen) is in stock 🛒 I've added it to your cart. Your total is $89. Ready to checkout? I can take you straight to payment without leaving Instagram. Just say 'yes' and I'll send you the secure checkout link.
Every conversation above happens automatically. No human involved, no delay, no ticket opened. And none of them count against a conversation cap.
Proof it works
Stores that were exactly where you are.
Same problems. Same doubts. Completely different outcome after one call.
ByMishi
Before
“Even with 7 people, we couldn't keep up.”
7 live chat agents. Thousands of messages going unanswered on every sale day.
$228K
revenue in a single 3-day sale
Mazton Skin Solutions
Before
“The team was stretched thin and customers were left waiting.”
3 agents. 9AM to 5PM only. 98 out of every 100 chat visitors left without buying.
6x
improvement in chat conversion rate
Real results from real stores
Store owners who had enough of doing this manually
“I was spending close to three hours a day on support, and that's on a quiet day. Within the first week of Support Fabric going live, I was down to checking a summary dashboard for 10 minutes in the morning. The AI handled 94% of conversations without me. I used that time to finally launch the product line I'd been sitting on for four months.”
94% automated
3 hrs/day reclaimed
Marcus Oduya
Veldt Co. · Men's grooming · WooCommerce
“I'd tried a Tidio chatbot and it was honestly an embarrassment. Customers kept getting wrong answers and I had to turn it off after two weeks. Support Fabric is completely different. It actually understands the nuance of our product questions. We sell supplements, so people ask very specific things. The AI gets them right. Our 1-star reviews about 'no one ever replies' have disappeared completely.”
0 unanswered messages
In 90 days
Priya Mehta
Bloom Nutrition · Shopify · $420K/yr
“I was skeptical because I'd spent money on 'AI tools' before that required me to do all the work anyway. With Support Fabric, I had one onboarding call, gave them access to our store, and they handled everything. Live in two days. In the first month, we saw a 19% lift in average order value. The product recommendation flows they built are genuinely excellent. This thing pays for itself several times over.”
+19% avg. order value
In the first month
Danielle Thorpe
Solstice Home · Shopify · $1.1M/yr
500+
Stores powered
4.9/5
Customer satisfaction
18h+
Avg. hours saved per week
98%
Tickets resolved without owner
Honest answers
The questions you're probably thinking right now
Pricing
No per-ticket fees. No conversation caps. No bill shock.
You pay a flat service fee for the done-for-you system, then only for the AI tokens your conversations actually use. Black Friday is not your most expensive support month.
No conversation limits on any plan.Gorgias charges $0.90 per AI resolution on top of per-ticket fees. We don't. You use what you use.
Starter
For growing stores ready to get their first hours back.
- Unlimited conversations, pay only for tokens used
- FAQ & order tracking automation
- 1 channel (website chat or WhatsApp)
- Voice note + image analysis included
- Done-for-you setup & training
- Email support
Growth
For stores that need full multi-channel coverage.
- Unlimited conversations, no caps, no overages
- All Starter features
- All 4 channels (website, WhatsApp, Instagram, Messenger)
- In-chat checkout across all channels
- Product recommendations & upsell flows
- Priority support & monthly optimisation calls
Enterprise
For high-volume stores with advanced requirements.
- Unlimited conversations, flat token pricing at scale
- All Growth features
- Custom integrations & advanced workflows
- Dedicated account manager
- SLA guarantee
- White-label option available
All plans include done-for-you setup, training, and ongoing maintenance. Pricing is quoted per store based on your volume and channels.
How it works
From “sounds interesting” to fully live in 48 hours.
Most of the work is ours. Here's exactly what happens, and exactly how little you need to do.
One call. 45 minutes. That's your entire involvement.
We learn your products, your policies, your tone, and your biggest support headaches. You don't fill out a form or write a brief. Just talk. We take notes and handle everything from there.
45 min, total time from youWe connect your store and channels. You don't touch a thing.
We handle the Shopify or WooCommerce integration, the channel connections (WhatsApp, Instagram, Messenger, website), and all the technical setup. You give us access. We do the rest.
Zero code. Zero configuration.We build, train, and test your AI until it's ready.
Your AI is trained on your actual products and policies, not generic templates. We run it through real scenarios before it ever touches a customer. If it can't answer something correctly, we fix it.
Real training. Not generic templates.You go live. We keep improving it every month.
Your AI handles support from day one. As your store grows, changes products, or updates policies, we update the system. You don't maintain anything. That's permanently our job.
Live in 48 hours. Maintained forever.Ready to hand off your support in one call?
Book a Free Demo CallGet started today
You're 48 hours away from never answering a support message yourself again.
Book a free 30-minute demo call. We'll look at your actual store, show you exactly how Support Fabric would work for your setup, and give you a straight answer on whether it's the right fit. No pitch deck. No sales script. Just a real conversation.
No credit card. No commitment. No generic demo. We look at your actual store.
Most store owners book within 24 hours of reading this page. The ones who wait are usually still manually answering support a year later.