Support Fabric
How it works

Text. Voice. Photos. Checkout. All handled.

Support Fabric puts an AI trained on your store inside WhatsApp, Instagram, Messenger, and your website. It doesn't just answer typed questions — it listens to voice notes, reads photos, and completes sales, right where your customers already are.

Book a free demoSee pricing
One AI, every channel they already use
WhatsAppInstagramMessengerShopifyWooCommerce
Order tracking

Customers ask. They get a live status.

Support Fabric plugs straight into Shopify or WooCommerce. Tracking numbers, shipping windows, delivery dates, all answered without you ever seeing the message.

  • Live Shopify & WooCommerce data
  • Tracking numbers & delivery dates
Order status · WhatsApp● live
Hey, where is my order? I ordered 3 days ago.
Hi Aisha! Your order #8841 shipped this morning via DHL. Tracking link: [link]. Due Thursday. Sorry for the brief delay.
Voice notes

Customer sends a voice note. The AI listens.

No transcription step. Your AI understands spoken messages directly across WhatsApp, Instagram DMs, and Messenger, the way customers actually communicate.

  • Understands spoken messages directly
  • Works across every messaging app
Voice note · Instagram DM● live
🎤 Voice · 0:24
“Hi, I just got my order and one of the jars is cracked, the lid is completely broken. I don’t want a replacement, just a refund for that item.”
So sorry! I’ve started a refund for the damaged jar, back on your card within 3 to 5 business days. No need to return the item.
Image analysis

Photo of the wrong item? Your AI sees it.

Customers send photos all the time. Your AI analyses them, confirms the issue, and starts the right resolution, replacement order, return label, or escalation.

  • Analyses photos customers send
  • Starts the right resolution automatically
Photo · Messenger● live
📷 Photo
That’s not what I ordered. I ordered the navy one.
I can see from your photo that you received the red version. Our mistake, I’ve raised a replacement for the navy and emailed you a prepaid return label.
In-chat checkout

A cart, one tap to pay, without leaving the DM.

Customer browses via Instagram DM, picks a product, and checks out without opening a browser tab. Your AI builds the cart, applies discounts, and sends a secure payment link.

  • Cart built inside the conversation
  • Secure payment link, no browser tab
Checkout · Instagram DM● live
Do you have the linen set in white? I want to order it right now.
Yes, White Linen Set (Queen) in stock. Cart: $89. Say “yes” and I’ll send a secure checkout link, no browser needed.
yes
🔗 Checkout link
Pay in 2 taps → sf.co/pay/9k2x
Warehouse fulfillment and returns
Can I return this? It’s been 45 days.
Our policy is 30 days for a full refund. You’re outside that window, but I can offer store credit for 80% of the purchase price. Works?
Policy-aware returns

Returns handled by your rules. Edge cases flagged to you.

Your return policy is built into the AI. It follows your rules, processes requests, and only flags the edge cases that genuinely need you.

The inbox behind it

Humans and AI, working the same inbox.

This is the actual product. Every channel lands in one place. The AI answers on its own — and you can flip it off for any single conversation, assign a teammate, and leave internal notes. You even see what each conversation costs to run.

  • AI on/off per conversation — instant human takeover
  • Assign teammates, leave internal notes
  • Live token cost per conversation, fully transparent
  • Complaints auto-filed with summary & priority
Inbox · all channelsAssign ↴AI Assistant
Sana5
Great! Your order #58166 is on…
Moiz2
Yes please, as soon as possible
Hassan R.
Good morning! Just checking in…
Yes please, as soon as possible
Done — early dispatch requested. Tracking will land here the moment it ships 🚚
Internal note · team only
Repeat buyer — if the courier can't do early pickup, call me. — Sana
This conversation cost $0.003 to run● AI answering

Recreated from a live client's inbox. Customer details changed.

Beyond the conversation

Everything around the conversation, handled too.

Orders · placed through conversations
Last 30 days
$27,940
331 orders placed by the AI
Avg order value
$84.20
recommended in chat
Chat → order
7.9%
of 4,100 conversations
Order #58214 — placed inside a WhatsApp chat
+$49.00
Revenue you can attribute

Every order the AI places is tracked — daily revenue, average order value, and chat-to-order conversion.

Complaint · filed by the AIOpenHigh
Urgent delivery request · Order #58214

Customer needs order #58214 (5 items, $49.00) delivered before the 14th — it's a birthday gift. Order is confirmed but not yet dispatched. The AI has requested early courier pickup and paused for your sign-off.

Summary written by the AI · full conversation attached · 12:31 AM
Complaints, triaged for you

Sensitive cases become tickets with an AI-written summary, a priority, and the full conversation attached.

Reports · last 30 days
Replies sent by the AI vs. your team93.7% AI
Positive sentiment
71%
Neutral sentiment
24%
Negative sentiment
5%
Avg cost per conversation $0.004 · token spend itemised
Reports that tell the truth

AI resolution rate, customer sentiment, team performance — down to what each conversation costs to run.

WhatsApp campaigns & abandoned-checkout recoveryComment-to-DM automations on Instagram & MessengerVisual flows for repetitive work — thousands of runsGoogle Calendar booking, Meta catalog & SMTP email
Automatic, across every channel

Every conversation above happens automatically. No human. No delay. No ticket opened.

See how it works on your storeSee pricing