Case StudyBeauty & Skincare · DTC

$228,000 in 72 hours.
Zero humans typing.

ByMishi replaced a 7-person chat team and captured more revenue in one 3-day sale than their entire support team generated in months.

$228K in 3 daysrevenue via chat
20% conversionchat-to-order
0 agentsneeded

Store profile

DTC Beauty BrandWhatsApp + Instagram + Facebook + WebTens of thousands of customersFlash sales & influencer drops

Before Support Fabric

7 people. Shift patterns. Thousands of messages going unanswered.

On a normal day, ByMishi's 7 chat agents kept things moving. They handled product questions, helped with shade matching, walked customers through skincare routines. It worked, more or less, when traffic was predictable.

Then a sale would launch. Or an influencer would post. Within minutes, every channel exploded. WhatsApp. Instagram DMs. Facebook. The website chat widget. All simultaneously. The team were on shifts, so half of them weren't even online. The other half were drowning.

Customers with full intent to buy sat waiting. Some waited 20 minutes. Some an hour. Many simply left. During a 3-day sale, messages were backlogged into the thousands. Agents worked through the queue as fast as they could, but by the time they reached a message, the buyer had moved on.

The cost of the team was visible: $6,300 a month, every month. But the real cost was hidden. No one had any idea how many orders were slipping through the cracks. There was no number to look at. Just a creeping sense that they were leaving serious money behind.

The worst part? They had no idea how many orders they were losing.

Before snapshot

Live chat agents7 full-time
Monthly payroll$6,300/mo
Coverage modelShift-based only
Nights & weekendsGaps in coverage
Peak-day inboxThousands backlogged
Orders lost to slow replyUnknown, but massive

What actually happened

One call. Store access. That was their entire job.

What ByMishi did

Had a 45-minute onboarding call
Gave store access
Answered a few questions about their tone
Went back to running their business

That's it. Genuinely.

What Support Fabric did

Connected all 4 channels (website, WhatsApp, Instagram, Facebook)
Learned the full product catalogue end-to-end
Trained on skincare use-cases and consultation flows
Integrated with order management and shipping systems
Configured promotions, discount logic, and sale rules
Deployed across all channels and went live

Live within days.

Zero ongoing involvement from the ByMishi team required.

The Results

The numbers speak clearly.

20%Chat-to-order conversion

One in every five conversations became a sale. Their agents averaged a fraction of that.

$0Monthly chat support payroll

Down from $6,300. Same coverage, better results, no sick days.

24/7Coverage across all channels

Every message answered. No shifts, no gaps, no missed nights.

100%Message response rate

During traffic spikes that would have crashed their previous team.

The Moment Everything Clicked

A 3-day sale. Traffic flooded in. Not a single human replied.

On every previous sale, the pattern was the same: thousands of messages piling up faster than anyone could read them. Agents overwhelmed. Buyers waiting. Orders slipping away while the team struggled to keep up. This time, the sale launched, traffic spiked, and the AI handled every single conversation from the first message.

800
orders captured via chat
during the 3-day sale
$285
average order value
per sale transaction
$228K
revenue generated
in 72 hours

Support Fabric handled every conversation. Every product question. Every "can I still order?" at 2am. Every abandoned cart follow-up. Without one human typing a response.

"Before Support Fabric, we were drowning in messages on every sale. Even with 7 people, we couldn't keep up. Now the AI handles everything, even taking orders, and our sales through chat are higher than ever. We can finally scale without fear."

ByMishi Team

They can now run any campaign, any time, without fear.

The conversation around growth changed entirely. The inbox stopped being a bottleneck. Campaigns stopped being a source of dread.

🛍

Run flash sales without dreading the inbox

Every sale now starts with confidence. Traffic spikes are handled automatically, at any volume, at any hour.

📈

Scale ad spend without scaling headcount

More campaigns, more spend, more buyers. The support layer scales with it. No new hires, no new problems.

🌙

Capture every high-intent buyer at 2am or 2pm

The AI doesn't have shifts. A customer asking about a product at midnight gets the same instant, helpful response as one at noon.

Your store, next

Your next sale could look like this.

Live in 48 hours. One call. No setup from your side.

Book a free demo call

No commitment. No tech knowledge needed.