Case studies

ByMishi

$228K

in 72 hours. Zero support agents.

Beauty and skincareDirect to consumer

800orders in 72 hours
20%of chats ended in a purchase
0agents on sale day

Before and after

Same store.
Different inbox.

Average response time

Before40+ minutes
NowUnder 30 seconds

Chats that end in a purchase

Before6%
Now20%

Agents on sale day

Before7
Now0

Unanswered messages

BeforeThousands
Now0

Before

Seven live-chat agents worked in shifts and still could not keep up with flash-sale volume. A sizing question could wait 40 minutes. By then the customer had moved on.

What changed

ByMishi went live on Support Fabric on a Monday. The agent took over sizing, stock, shipping and returns. Customers could check out inside the conversation, and voice notes were understood like typed messages.

WhatsApp, Instagram DMs, Messenger and website chat

The sale

Ten days later the three-day sale began. It moved 800 orders with no human in the loop. Only true edge cases reached the founder.

The biggest change isn't the revenue. It's that I ran a $228K sale and wasn't in it.

Mishi Ahmed, founder, ByMishi

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