Pick Gorgias if your team wants to run its own helpdesk and set up its AI Agent itself. Pick Support Fabric if you want the agent built and run for you, with a support team or without one, if you run WooCommerce, or if your customers mostly write in WhatsApp and Instagram DMs. Gorgias' AI Agent also answers in those DMs; ours was built for them first. Support Fabric is a done-for-you AI customer support service for Shopify and WooCommerce brands. It deploys a custom AI agent across WhatsApp, Instagram DMs, Messenger, website chat and email that answers customers in seconds, tracks orders, recommends products and closes sales in chat, with a 48-hour go-live. We wrote this page, so the Gorgias facts below come from Gorgias' own pages, with links and dates to check them.
Take Fernhill, a made-up skincare brand on WooCommerce with two people answering customers. The founder starts the Gorgias trial because every list puts it first. At 11:47 PM a customer sends a WhatsApp message: "Where is my order? I paid cash on delivery." Gorgias shows that order in the ticket sidebar for whoever logs in next morning, but its AI Agent is not supported on WooCommerce, so nothing answers tonight. That one line decides it for Fernhill. For a Shopify brand with a five-person team, the answer can go the other way.
Key facts
- As of October 2026, Gorgias publishes helpdesk plans from $10 a month (Starter, monthly billing) to $750 a month (Advanced, billed annually), with Enterprise priced on request, per gorgias.com/pricing.
- The Gorgias pricing page states that "Each AI Agent interaction also counts as a helpdesk ticket and is billed accordingly," as of November 2026.
- Gorgias' AI Agent setup doc lists "You must have a Shopify store connected to Gorgias" as a requirement, as of October 2026.
- As of October 2026, Gorgias offers a 7-day free trial with no payment details; Support Fabric has no free trial.
- Support Fabric goes live in 48 hours after one 15-minute demo call and one 45-minute onboarding call, and we build and train the agent.
- Order tracking is about half of all customer questions our stores get, as of October 2026.
The short answer
One line per question, Gorgias first, as of October 2026:
- Who sets it up. Gorgias: your admin, following Gorgias' launch guide. Support Fabric: we build, train and launch the agent; you install an app.
- Channels. Gorgias: a helpdesk for email, chat and social, per its launch guide, with the AI Agent answering on Instagram DMs, Facebook Messenger and WhatsApp. Support Fabric: WhatsApp, Instagram DMs, Messenger, website chat and email in one inbox.
- Platforms. Both connect to Shopify and WooCommerce.
- AI on WooCommerce. Gorgias: AI Agent, Flows and Order Management are not supported for WooCommerce. Support Fabric: the AI agent answers and tracks WooCommerce orders.
- Selling in chat. Gorgias markets its Pro plan "for scaling brands that let AI resolve and sell." Support Fabric drops a ready-to-pay checkout link in the chat and takes cash-on-delivery orders directly in the conversation.
- Pricing model. Gorgias: plans metered by tickets, plus AI Agent interactions billed on top. Support Fabric: one plan, shown on our pricing page, with AI usage passed through at cost.
- Free trial. Gorgias: 7 days, no payment details. Support Fabric: none.
- Best for. Gorgias: teams that want to run their own helpdesk at scale. Support Fabric: stores with or without a support team that want the AI agent built and run for them, DM-first stores and WooCommerce stores.
Who does the work
On Gorgias, the work is yours, and Gorgias says so clearly. Its launch guide for Gorgias admins has five steps: connect your channels, connect your ecommerce store, configure your helpdesk, build your team of agents, and automate your workflows. The AI Agent setup doc adds six more: add your brand's content, create skills, set up actions, configure settings, test and go live, then monitor and improve. The person doing it needs Lead, Admin or Account Owner permissions. The pricing page says "our team can help you migrate your data during onboarding" but publishes no price or scope for that help, as of November 2026.
For a team that likes setting up its own tools, that is useful control. For a founder answering DMs between packing orders, it is a second job that never ends: every new product, sale and policy has to go back into the AI.
On Support Fabric, the work is ours. One 15-minute demo call, then one 45-minute onboarding call where we learn how you want the agent to behave and talk. You install an app; we never need your store admin. We build and train the agent and go live within 48 hours, and your team works alongside it in the same inbox for anything that needs a person. When your team wants a flow changed or anything else updated, it asks and we do it, included in the monthly fee as long as the feature already exists. A feature we have not built yet is a customization.
Before you pick either tool, write down who on your team will own the AI's answers every week: updating products, sale dates and policies. If nobody comes to mind, that answers most of this page.
What each costs to run
The same example we used in Gorgias pricing explained: a store doing 3,000 conversations a month, with the AI answering half, on Gorgias' published rates as of October 2026 (re-read on November 5, 2026, no change).
- Gorgias Pro, billed annually. All 3,000 conversations count as tickets, because each automated interaction also counts as one. Pro covers 2,000 for $300, and 1,000 more at $0.36 is $360. The AI allowance of 190 interactions is prepaid at $171. The other 1,310 interactions at $1.50 each come to $1,965. Total: roughly $2,796 a month.
- Gorgias Advanced, billed annually. The 3,000 tickets fit inside the $750 plan. The 530-interaction allowance costs $477, and the other 970 at $1.50 are $1,455. Total: roughly $2,682 a month.
Gorgias prices the AI Agent at "$0.90 each on annual plans or $1.00 on monthly plans," and each plan card adds "Then a $1.50 per automated interaction fee past your limit." Confirm your overage rate in writing before you budget. With no AI and a few hundred tickets a month, Gorgias is cheap: Basic is $50 a month billed annually.
We do not put prices on the blog. Support Fabric is one plan, and the price and what it includes are on our pricing page. AI usage is passed through at cost with no markup, and a conversation costs 2 to 4 cents in usage. There is no free trial, on purpose; the common questions below explain why.
WooCommerce and DM-first stores
WooCommerce is where the two products split hardest. Gorgias' compatibility table marks AI Agent, Flows and Order Management as "Not Supported" for WooCommerce, as of October 2026. The WooCommerce 101 doc says "Automate features can't be used with the WooCommerce integration" and "You can't initiate any actions on WooCommerce orders (create, edit, cancel, refund)." The helpdesk still syncs orders and customers continuously, so a WooCommerce store on Gorgias gets an inbox where people answer by hand.
Support Fabric runs the same AI agent on WooCommerce as on Shopify. It answers "where is my order" with the live status, which matters because order tracking is about half of what customers ask.
DM-first stores are a closer call. Gorgias' AI Agent now answers on Instagram DMs, Facebook Messenger and WhatsApp, per its product update, and the helpdesk connects more than one WhatsApp Business number. Our agent was built for those channels first. It understands voice notes, matches a customer's photo to the right product in your store, drops a checkout link in the chat, and takes cash-on-delivery orders directly in the conversation. That is how ByMishi moved 800 orders and $228K in a three-day sale with 20% chat-to-order conversion.
Where Gorgias is the better pick
Gorgias is a strong product, with more than 12,400 brands on its Pro plan alone according to its pricing page as of November 2026, and for these stores it is the better choice:
- Your team wants to run a full helpdesk itself. Rules, macros, a help center and AI skills, all configured by your own people, with the helpdesk metered by tickets and never priced per agent.
- You need many integrations and Shopify order actions inside the ticket. Gorgias documents Shopify actions that cancel, refund and edit Shopify orders from the ticket.
- You run more than 5,000 conversations a month. Gorgias offers Enterprise "for teams over 5,000 conversations a month with complex security, compliance, or integration needs," at custom pricing. We lose on enterprise scale.
- You want to start free or build it yourself. The 7-day trial needs no card, Starter is $10 a month, and every setting is yours to edit.
If none of those fit, and you get 50 or more conversations a day, mostly in DMs, with or without a support team, the stacked AI bill and the setup hours point the other way. Our Gorgias alternatives for small Shopify brands compares the wider field, and what is Support Fabric covers what we do and do not do.
Gorgias is a self-serve helpdesk with an AI Agent you configure, from $10 to $750 a month plus AI interactions as of October 2026, and its AI Agent needs a Shopify store. Support Fabric builds, trains and runs your AI agent for you in 48 hours, with a helpdesk included, on Shopify or WooCommerce, and sells in WhatsApp and Instagram DMs.
Common questions
Is Support Fabric a Gorgias alternative?
Yes, for small and mid-size Shopify and WooCommerce stores. Support Fabric includes a helpdesk and the AI agent, so you do not need a separate one. The main difference is who does the work: on Gorgias your team configures the AI Agent; with Support Fabric we build, train and launch it in 48 hours. A support team fits with us too: it asks for a change and we make it. A team that wants to make every change in the tool itself is better served by Gorgias.
Does Gorgias AI work with WooCommerce?
No, as of October 2026. Gorgias' compatibility table marks AI Agent, Flows and Order Management as "Not Supported" for WooCommerce, and the AI Agent setup doc requires a connected Shopify store. The WooCommerce integration does sync orders and customers into the helpdesk, so people can answer by hand with order details in view. Support Fabric's AI agent answers and tracks WooCommerce orders.
Which is cheaper, Gorgias or Support Fabric?
It depends on volume and how much the AI answers. With no AI, Gorgias Basic is $50 a month billed annually, which is hard to beat. With AI on, a 3,000-conversation store answering half automatically pays roughly $2,682 to $2,796 a month on Gorgias Advanced or Pro, as of October 2026, plus its own setup time. Support Fabric is one plan, shown on our pricing page, with AI usage at cost; see /pricing.
Can I use Support Fabric with Gorgias?
Support Fabric does not run as a plugin on top of Gorgias. It replaces the need for a separate helpdesk for small and mid-size stores: the AI agent and your team share one inbox across WhatsApp, Instagram DMs, Messenger, website chat and email, with labels, notes and assignment. If you are on Gorgias today, use the demo call to walk through moving across.
Who sets up Gorgias AI Agent?
Your own team does. Gorgias' setup doc requires Lead, Admin or Account Owner permissions and a connected Shopify store, then lists six steps: add your brand's content, create skills, set up actions, configure settings, test and go live, and monitor and improve. The pricing page says its team can help migrate data during onboarding but publishes no price or scope for that, as of November 2026. With Support Fabric, we do the setup after one onboarding call.
Does Support Fabric have a free trial like Gorgias?
No. Gorgias offers a 7-day trial with no payment details, as of October 2026. Support Fabric has no free trial by design: a store that pays upfront takes part in setup and feedback, and that input is what the agent is trained on. Instead we offer a guarantee: "50 orders closed inside your DMs in 50 days, or you don't pay."
